While work at the site of the Pendry Tampa and Pendry Residences has been going on since early in the year, construction will formally begin Wednesday when the developers hold a ceremonial groundbreaking.

That is the day officials from Pendry Hotels & Resorts and Miami-based Two Roads Development will show up at the Ashley Drive property along with Tampa Mayor Jane Castor to make a few speeches and toss shovelfuls of dirt while construction crews, bystanders and invited guests look on.

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The Pendry property is one of downtown Tampa’s most notorious.

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A 37-story luxury hotel and residential tower coming to downtown Tampa is seeing buyer interest and has plans to break ground this summer.

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Reid Boren has already attempted to develop the last remaining vacant parcel on downtown Tampa’s waterfront once — but he’s even more bullish on the project the second time around.

Boren is managing partner of Two Roads Development, which is behind the 37-story hotel-condo proposed at Ashley Drive and Brorein Street. Both the hotels and condos will bear the flag of up-and-coming hospitality company Pendry, which is based in San Diego.

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The latest iteration of plans for the vacant parcel at Ashley Drive and Brorein Street will plant Florida’s first Pendry Hotels and Resorts in the heart of downtown Tampa.

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