Hotel-Condo Pendry Tampa Reaches $230 Million In Sales

While work at the site of the Pendry Tampa and Pendry Residences has been going on since early in the year, construction will formally begin Wednesday when the developers hold a ceremonial groundbreaking.

That is the day officials from Pendry Hotels & Resorts and Miami-based Two Roads Development will show up at the Ashley Drive property along with Tampa Mayor Jane Castor to make a few speeches and toss shovelfuls of dirt while construction crews, bystanders and invited guests look on.

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New Hotel In Downtown Tampa officially Breaks Ground

TAMPA, Fla. (WFLA) — Downtown Tampa is adding yet another five-star hotel, as leaders and dignitaries took their ceremonial shovels to the dirt and sand on Wednesday for the official groundbreaking of the Pendry Hotel — though crews have been on site since January.

“Where else would you want to be?” asked Michael Fuerstman, co-founder of Pendry Hotels & Resorts. “The sun’s shining, we’re on the water, the Riverwalk’s incredible. We are big believers in this city.”

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What Is a Branded Residence? Inside the Pendry Model

A branded residence is a private home carrying the name, design language, and service standard of a hospitality brand, typically built above or alongside that brand’s hotel. Pendry Residences Tampa is one example. When people ask what a Pendry actually is, the answer is more than just a name – it’s a philosophy of modern luxury rooted in artistry, hospitality and a deep connection to community.

Pendry Hotels & Resorts was co-founded by Alan and Michael Fuerstman in 2015 as part of the Montage International portfolio, reimagining the hotel experience for today’s traveler. Each Pendry property is infused with contemporary design, cultural richness and an unmistakable sense of place.

What Makes a Residence “Branded”?

The defining feature is the transfer of a hospitality brand’s standards into a private home: design language, service model, and often direct access to the brand’s other properties. That’s different from a condominium simply hiring a management company. This kind of home carries the brand’s name on the building and its design DNA throughout the interiors, and typically gives owners some form of ongoing relationship with the brand’s wider portfolio.

The Pendry Vision

Pendry was created to serve a new generation of global travelers who seek sophistication, creativity, and authenticity in equal measure. With hotels and residences including San Diego, Baltimore, Chicago, Manhattan West, Park City, Washington D.C., and Newport Beach, Pendry has established itself as a defining voice in luxury hospitality. Each property reflects its location, weaving in local arts, dining and culture while delivering world-class service. Read more about the Pendry philosophy.

Montage Heritage

Pendry’s DNA comes from its parent brand, Montage Hotels & Resorts, an ultra-luxury hospitality company celebrated for its artistic collection of resorts in Laguna Beach, Deer Valley, Los Cabos, Palmetto Bluff, Healdsburg and Big Sky. Montage set the standard for personalized, high-touch service. Pendry carries that legacy forward with a modern, urban edge designed for contemporary lifestyles.

How Rare Is Pendry Residence Ownership?

While Pendry is widely known for its hotels, the opportunity to own a Pendry residence is deliberately limited. The current Pendry Residences portfolio spans seven locations: Natirar, New Jersey; Park City, Utah; Tampa, Florida; Barbados; Nashville, Tennessee; Punta Mita, Mexico; and Mexico City, with several still in active development. Some, like the Barbados and Mexico City properties, are only now moving from groundbreaking toward opening, which means the total count of delivered residences worldwide remains small even as the brand’s hotel footprint grows. These homes represent an unparalleled blend of private ownership and resort-level amenities, with access to the same level of service that defines the Pendry name.

Pendry Residences Tampa

Set along the Tampa Riverwalk, this tower brings the Pendry philosophy of artful living to Florida’s west coast. Rising above a luxury hotel, the residences occupy floors 15 through 37, with waterfront views, interiors by Studio Munge, and architecture by Arquitectonica, in the heart of the Downtown Riverwalk neighborhood. It is a working example of what this branding model delivers: a name, a design language, and a service model transferred directly into private ownership.

Why Choose This Model Over a Traditional Condo?

The appeal of this model is consistency: a hospitality brand’s standards applied continuously, not just at move-in. Design consistency, staffing trained to a specific service model, and in many cases access to the brand’s other properties all come bundled with the name on the building – something a self-managed condo cannot easily replicate. At Pendry Residences Tampa, that means five-star hotel service and downtown Riverwalk access converge in one address.

Frequently Asked Questions

What is a branded residence?

A branded residence is a private home built around a hospitality brand’s design and service standards, often above or alongside that brand’s hotel. Owners typically gain design consistency with the brand and some form of access to its wider portfolio, not just a name on the building.

What makes Pendry different from other luxury brands?

Pendry blends the heritage of Montage Hotels & Resorts with a modern, design-forward approach. Each property is rooted in its local community while offering global standards of hospitality and style.

How many Pendry Residences exist?

Pendry Residences currently span seven locations: Natirar, Park City, Tampa, Barbados, Nashville, Punta Mita and Mexico City, with several still in active development – making ownership deliberately limited.

Is Pendry Residences Tampa part of Pendry hotel?

Yes. The residences are located above the Pendry Hotel Tampa, giving owners private homeownership with select five-star hotel services integrated.

What types of hotels are Pendry?

Pendry Hotels are luxury lifestyle properties designed with a modern, contemporary aesthetic and a strong connection to the arts and local culture, combining world-class service with dining and wellness experiences.

What hotel chain owns Pendry?

Pendry is part of Montage International, the parent company of Montage Hotels & Resorts. Montage is known for ultra-luxury resorts, while Pendry represents its more modern, design-forward expression of hospitality.

Learn More About Pendry Residences Tampa

To own a Pendry residence is to own within a specific, limited category of real estate defined by brand-wide design and service standards. For the practical details of what ownership includes, from condo fees to concierge service, see the the benefits of luxury branded residences at Pendry and schedule your private presentation by calling 813-592-3005 or visiting the Sales Gallery at 100 S. Ashley Drive, Suite 100, Tampa, FL 33602.

Tampa’s Newest Luxury Hotel & Residences Is Now Under Construction

Pendry Hotels & Resorts, in partnership with Two Roads Development, is proud to unveil Pendry Tampa, a remarkable hotel and residential development situated along the Tampa Riverwalk. Nestled within this 2.4-mile waterfront pathway, Pendry Residences Tampa offers private condominiums atop the hotel’s guestrooms, offering an unmatched living experience. Since introduction, the unprecedented downtown address has experienced over $200 million in sales of fully serviced Residences.

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Tampa’s Pendry Reaches $200 Million In Sales

The Pendry Residences Tampa continues to secure record-breaking commitments from future residents. This hotel and residential tower in downtown Tampa, now has residential sales exceeding $200 million. Buyers drawn to the Pendry are able to choose from a wide variety of floor levels and unique layouts, including several penthouse residences on the top floors of the 37-story tower. Now people from all over the United States are investing in the new tower.

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Pendry Residences Tampa
100 S. Ashley Drive, Suite 100

Tampa, FL 33602

Contact for Private Showing
813-592-3005
[email protected]